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  • Chairperson’s Corner: 2022 Welcome and Strategic Themes
    Chairperson’s Corner: 2022 Welcome and Strategic Themes 2022 Welcome and Strategic Themes for the Marketing ...

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    • Authors: Manisha Dias
    • Date: May 2022
    • Publication Name: News Direct
    • Topics: Technology & Applications; FinTech & InsurTech
  • Hagerty Does It Well
    this article, Aneesha Deshpande examines how Hagerty's complementary business models- specialty insurance ... introduced me to his passion: Cars, through Hagerty's YouTube channel. I had never really cared much about ...

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    • Date: Aug 2022
    • Competency: External Forces & Industry Knowledge; Professional Values; Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Technology & Applications; Technology & Applications>Social media; Technology & Applications>Audio-visual
  • Evaluating Distribution Channel Options for Individual Insurance Products, Part 1: Agent Channels
    easily ask about the purpose of the request—the client’s financial needs. As a result, the client may determine ... the client, such as survivorship benefits on an annuity. Due to the trust and personal relationship, agents ...

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    • Authors: Art W Lewis
    • Date: Aug 2022
    • Competency: Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: General Insurance (Property & Casualty)>Marketing and distribution - General Insurance; Life Insurance>Marketing and distribution - Life Insurance
  • The Difficulties of Piloting Insurance for an Online World
    into the underlying causes. It will also show why it’s so important to take an efficient, tactical, and intentional ... Asymmetrical Wager, and a Long-Term Promise. Let’s break that down. Asymmetrical Wager Premiums are small ...

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    • Authors: Chris Siudzinski
    • Date: Oct 2022
    • Competency: Results-Oriented Solutions
    • Publication Name: News Direct
    • Topics: Demography; FinTech & InsurTech>Customer acquisition; FinTech & InsurTech>Disruption; FinTech & InsurTech>Underwriting - FinTech & InsurTech
  • Evaluating Distribution Channel Options for Individual Insurance Products, Part 2: Call Center and Digital Platform Sales Channels
    Acting as “captive agents,” they sell the insurer’s products without comparisons to their competitors’ ... example, products that are a component of an individual’s financial and retirement planning are less appropriate ...

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    • Authors: Art W Lewis
    • Date: Oct 2022
    • Competency: Strategic Insight and Integration
    • Publication Name: News Direct
    • Topics: Health & Disability; Life Insurance; Life Insurance>Marketing and distribution - Life Insurance